Who Am I?
Born to an interior decorator mother and accountant father, I (Loral) thrive combining
creative artistry and efficient analytical skills.
- I am a synthesizing strategist and a innovative creator whose media is the written word. I transform an idea or written draft into engaging and audience-relevant content or products.
- I am a clarity-driven reader or customer advocate, who proactively addresses potential questions with excellence in writing and editing.
- I am a formative collaborator with nearly 20 years of experience partnering with dozens of writers, designers, programmers and product managers to bring messages and products to the world.
What have I done most recently?
Since 2015, I have collaborated with self-published Christian authors and visionaries to craft, chisel, transform and birth more than 60 books.
What is my background?
I served as a managing editor, creative director, marketing manager and writer in large, well-known universities, financial service corporations and ministries for nearly 20 years. In 2013, I followed my love of God’s creation and moved from the impressive architecture of downtown Chicago to the natural beauty and warmer climate of Tennessee. I hold a Master of Journalism/Advertising from the University of Kansas and a Bachelor of Arts in European Studies/French and German from the University of Tulsa.
What do I do for fun?
In my free time, I mostly spend time with my amazing husband, Seth, and cuddle with my charming cat, Jack. I could not live without prayer, my Bible and fellowship with Jesus and people in my church. In addition to writing, I enjoy dance fitness, cooking, reading, hiking, paddle boarding, kayaking and traveling.